Calvin Klein recently brought its signature minimalism and modern edge to Boston University, hosting a pop-up activation that spotlighted the brand’s iconic underwear and campus-ready essentials.
Students had the opportunity to experience the Calvin Klein lifestyle up close, exploring a curated range of apparel including logo tees, baseball caps, and the latest Icon Cotton Stretch and Icon Cotton Modal underwear. Both new styles are crafted with the innovative Infinity Bond waistband, designed to deliver enhanced movement and maximum comfort.
The pop-up created a space where students could discover firsthand why Calvin Klein remains a wardrobe essential — a perfect balance of innovation, iconic style, and everyday wearability.
Rooted in timeless design and redefined for a new generation, the Boston University activation highlighted Calvin Klein’s enduring influence on culture, fashion, and campus life.
Photos by Calvin Klein
