The Italian sportswear brand has unveiled a flagship in Milan as part of its retail expansion plan.
C.P. Company is looking back — at its heritage and product know-how — to move forward.
The Italian sportswear company, which pioneered the garment-dyeing technique in the Seventies, is entering the next phase of its development strategy under the lead of Lorenzo Osti, the son of the brand’s founder Massimo, who was appointed to the president role last March, after four years serving as its marketing director.