Burberry’s iconic flagship store in London at New Bond Street will now host an immersive and personalized shopping experience catered to the needs of individual customers. The brand’s womenswear, menswear, eyewear, shoes, and accessories offerings will reside inside, while strongly focusing on luxury goods and VIP departments.
The retail destination is revisited with Daniel Lee‘s minimalistic logo positioned on the exterior facade. The bright white interior features illuminated shelves, checkered floor carpeting, and mirrored accents. Finally, bold abstract furniture allows guests to sit back and relax while exploring Burberry’s new collections.
