Bluey has teamed up with Bush’s for a joyful takeover at the legendary @faoschwarz, bringing the beloved world of Bluey to life inside one of the most iconic toy stores on the planet.
Produced by Arsenal New York, the installation transforms the space with a bold, playful build inspired by the Heeler home—Bluey’s world-famous setting that’s loved by fans of all ages. The immersive design features vibrant large-format prints and custom lit displays, creating a colorful, high-energy environment that’s impossible to miss.
Every detail of the build was crafted to spark joy and stop traffic, inviting visitors to step inside Bluey’s world and experience the warmth, humor, and creativity that define the global phenomenon.
The Bluey x Bush’s collaboration at FAO Schwarz captures the magic of play and imagination—celebrating family, fun, and the power of storytelling in a setting where wonder never goes out of style.
Photos by Arsenal New York