BINK and Visual Merchandising
BINK is a Belgian company active in visual merchandising, supplying mannequins, hangers, clothing racks, and point-of-sale (POS) solutions. The company operates with in-house production and logistics and maintains an inventory of mannequins and display equipment.
Founded in 2005 under the name Best Mannequins, the company has rebranded as BINK to reflect a broader scope of products and services beyond mannequins. The current portfolio combines mannequins, POS systems, and retail display equipment within a single offering.
BINK at EuroShop
At EuroShop 2026, BINK presented its products through a booth concept organized into multiple themed zones, referred to as the BINK Playground. The stand included several areas designed to display collections and product applications in different retail contexts.
The installation featured colour-based environments and a central meeting area, along with an additional presence within a concept booth elsewhere at the fair.
Zone 01 — The Hangout
This area featured mannequins from the NXT, E-Motion, and Urban collections. Displays included POS elements and clothing racks in stainless steel, along with wooden hangers finished in a coordinated colour scheme.
Zone 02 — The Bond
The Bond zone presented mannequins arranged in paired configurations, primarily from the NXT and Emotion collections. Metal display structures from the Frame collection were used to present garments. The installation also included a mirrored display element.
Zone 03 — The Origin
This zone focused on materials and neutral display forms, including textile-covered torsos and wooden elements. Mannequins from the ELARA collection were presented within this environment.
Zone 04 — The Reflection
The Reflection area featured mannequins from the Mirror Mirror collection, characterized by interchangeable components such as heads and arms. The space used mirrored surfaces and symmetrical layouts to present the collection.
Zone 05 — The Connect
This zone functioned as a meeting and discussion area within the stand, designed to provide space for conversations during the exhibition.
Zone 06 — The Move
Located within a separate concept area at EuroShop, this zone presented mannequins from the In-Shape and Top Sports collections. The displays included a range of body types and athletic forms.
New Collections Presented
At EuroShop 2026, BINK introduced several collections:
NXT
A mannequin collection developed with a focus on contemporary body representation.
E-Motion
A collection featuring mannequins with articulated components designed to allow varied poses.
Mirror Mirror
A collection intended for premium retail environments, with interchangeable elements.
ELARA
A women’s mannequin collection characterized by neutral forms and materials.
LOOP
A POS display collection designed for accessory presentation.
FORME
A modular POS system with geometric structures.
FRAME
A display system using metal structures as an alternative to traditional mannequins.
| Main Contact: |
| Shelly Bossy |
| marketing@binkwithus.com |
| Role / Position |
| Marketing Coordinator |
| Company |
| Bink – Best Mannequins bv |
| Website / URL |
| https://www.binkwithus.com |
| EuroShop 2026: Hall & Booth # |
| Hall 10 / A16 |