Gamification has emerged as a groundbreaking trend, seamlessly blending the realms of technology and style. This innovative approach to fashion not only engages users in a playful and interactive manner but also revolutionizes the way individuals interact with and experience the world of apparel. From virtual try-on experiences to gamified shopping apps that reward users for their fashion choices, the fusion of gaming and fashion is not merely a trend but a strategic evolution. As gamification takes center stage, it not only entertains but transforms the way we perceive and interact with brands.
See all the winners from all the categories for this year’s WindowsWear Awards and see all the nominees for this category below which include Balenciaga, Coach, Microsoft x Xbox, Nike, and Versace.




