Gamification has emerged as a groundbreaking trend, seamlessly blending the realms of technology and style. This innovative approach to fashion not only engages users in a playful and interactive manner but also revolutionizes the way individuals interact with and experience the world of apparel. From virtual try-on experiences to gamified shopping apps that reward users for their fashion choices, the fusion of gaming and fashion is not merely a trend but a strategic evolution. This symbiotic relationship between technology and style not only caters to the tech-savvy consumer but also propels the industry forward into an era of heightened creativity, accessibility, and individual expression. As fashion gamification takes center stage in 2025, it not only entertains but transforms the way we perceive and interact with brands.
Each year WindowsWear takes a moment to celebrate the best projects from the world’s top brands. We focus on creativity, design, technical innovation, and consider the impact of every project within each category. With so many wonderful projects, WindowsWear is proud to announce this year’s nominees which include Balenciaga, Coach, Microsoft x Xbox, Nike, and Versace.
Each year @WindowsWear takes a moment to celebrate the best projects from the world’s top brands. Vote now for your favorite brand at www.windowswear.com/awards. Winners will be announced on February 3, 2026 at the WindowsWear Awards in New York City!
