Best AR / VR of 2025

The integration of cutting-edge technologies, such as virtual and augmented reality, has further elevated the impact of brand installations, providing visitors with a multi-sensory experience that challenges perception and stimulates the imagination. As we navigate an ever-evolving world, exhibits and installations in 2025 serve as vibrant and dynamic hubs where innovation converges with art, encouraging exploration, contemplation, and a shared celebration of creativity.

Each year WindowsWear takes a moment to celebrate the best projects from the world’s top brands. We focus on creativity, design, technical innovation, and consider the impact of every project within each category.  With so many wonderful projects, WindowsWear is proud to announce this year’s nominees which include Boss, Christofle, DKNY, Lancôme, Laniege, Michael Kors, Pandora, Ralph Lauren, and Valentino.

You can vote now to chose your favorite project.  Winners will be announced at the WindowsWear Awards on February 3, 2026!

Vote Now! WindowsWear Awards 2026! Winners will be announced on February 3rd!

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You're Invited to the WindowsWear Awards 2026 on February 3rd in New York City!

Win a Paid Summer 2026 Internship at Coach in New York City! Submit Your Project by February 27th