Anya Hindmarch has opened Anya Mart, a supermarket-cum-corner store stocking scented candles, small gifts, and accessories that add a luxury edge to cereal box graphics and everyday branding.
It’s been 10 years since Anya Hindmarch teamed with Tony the Tiger and his pals at Kellogg’s for a collection of punchy, brightly colored bags and accessories, and now it’s time for Tony to roar once again.
As part of her pop-up series on Pont Streetin London, Hindmarch has opened Anya Mart, a supermarket-cum-corner store stocking scented candles, bags, charms, totes and other small gifts and accessories that fuse her branding with a host of familiar grocery items.
The supermarket, which is open until April 7, offers a lineup of seven limited-edition candles with smells drawn from supermarket staples including Kellogg’s Coco Pops, Kikkoman Soy Sauce, Heinz Ketchup and Fanta Orange.