Step into a curated escape where fashion meets fantasy at the ABC Summer Podium, an immersive pop-up installation lighting up Beirut’s retail scene this July. Located within ABC Lebanon Department Stores & Malls, this vibrant project brings the energy of summer to life through bold design, playful nostalgia, and high-style sensibility.
Drawing inspiration from the spirited charm of seaside cabanas and the rich visual language of interior maximalism, the installation unfolds across two distinct “shop-in-shop” environments: The Boutique and The Cabana. Together, they create a multidimensional shopping experience that blurs the lines between retail and retreat.
The Boutique features a handpicked edit of fashion-forward pieces, set against a backdrop of crisp, graphic stripes and sculptural display elements. Meanwhile, The Cabana offers a curated mix of homeware and lifestyle products, anchored by oversized umbrellas and a signature punchy green palette that evokes the lushness of a private garden oasis.
This isn’t just a display—it’s a destination. Designed to invite guests in and keep them lingering, the ABC Summer Podium transforms shopping into an act of self-expression. Every detail, from the architectural styling to the color story, has been chosen to spark inspiration and encourage connection.
Whether you’re discovering a new favorite look or styling your summer sanctuary, ABC’s Summer Podium is a space where you can see yourself, belong, and stay awhile.
