For two decades, Jeremy Scott and Longchamp have built one of fashion’s most playful and enduring creative partnerships — and on Tuesday night, the French maison celebrated the milestone inside its SoHo boutique with an intimate gathering of friends, collaborators, and longtime supporters.
Guests including Emma Roberts, Zoey Deutch, Kate Mara, Joan Smalls, Ashley Benson, Dascha Polanco, Martha Hunt, and Maggie Gyllenhaal gathered to toast the 20-year collaboration, which began in 2006 when Scott first reimagined Longchamp’s iconic Le Pliage bag through his bold, pop-infused lens.
Throughout the boutique, archival designs from across the collaboration’s history transformed the space into a retrospective of Scott’s irreverent visual universe. Signature prints that once defined the designer’s runway collections reappeared on the beloved foldable tote, with displays spanning multiple floors and showcasing the evolution of the partnership over the years.
“This is my life in Le Pliage bags,” Scott shared during the evening. Dressed in an archival look featuring his Telephone print — one of his earliest collaborations with the brand — the designer reflected on seeing the collection gathered together in one place for the first time. “It touches my heart,” he said. “I’ve never gotten them all out or displayed them in that way.”
The collaboration is also currently featured within the Comité Colbert exhibition at The Shed, celebrating the ongoing cultural exchange between French luxury and American creativity. For Longchamp Creative Director Sophie Delafontaine, Scott’s contribution immediately stood out as a symbol of that relationship.
“With Jeremy, it’s really a long-term friendship,” Delafontaine explained. “It’s the encounter of an iconic French bag, Le Pliage, with American pop culture and Jeremy’s creativity. It’s something very organic and very unusual in fashion.”
The evening also marked the debut of a new Jeremy Scott x Longchamp design featuring a vintage-inspired “Greetings From New York City” postcard motif. In true Jeremy Scott fashion, the reveal arrived with spectacle: midway through the celebration, a drone carried the new bag from the ground floor to the top level of the boutique, where guests gathered beneath the installation for the unveiling.
The crowd embraced the nostalgic spirit of the collaboration, arriving in archival Jeremy Scott pieces that echoed some of the collection’s most memorable Le Pliage prints. Floral Flight motifs from 2009, Happy Pills graphics from 2011, and Madballs-inspired designs from 2014 resurfaced throughout the party, while the boutique facade itself was wrapped in Scott’s iconic Telephone print.
For Joan Smalls, who has known Scott for over a decade, the collaboration’s appeal lies in its longevity and practicality. The model revealed she still uses her oversized “Viva Avant Garde” tote from the Spring 2018 collection regularly at her home in Puerto Rico.
Kate Mara described the pairing between Longchamp and Scott as unexpectedly perfect. “They feel different enough that you wouldn’t necessarily put them together,” she said. “But that’s what makes it so special. They’re both so deeply themselves.”
The energy throughout the boutique reflected exactly that balance — heritage meeting humor, craftsmanship colliding with pop culture, and a collaboration that has remained authentic across twenty years of fashion evolution. What began as an unlikely partnership between a classic French leather goods house and one of fashion’s most rebellious creatives has ultimately become one of the industry’s longest-running and most recognizable collaborations.
