The new CHANEL boutique in East Hampton at 17 Newtown Lane has been transformed into a refined Parisian-inspired summer retreat, where the House’s signature black-and-white palette unfolds across an immersive environment designed to feel elegant, relaxed, and distinctly seasonal. Blending the ease of coastal living with CHANEL’s timeless sophistication, the boutique offers a retail experience that feels more intimate residence than traditional storefront.
The ground floor opens with the vibrant energy of the CHANEL Coco Beach 2026 collection, introducing a colorful expression of summer dressing tailored perfectly to its Hamptons setting. Oversized denim totes, raffia-braided flap bags, striped silks, and gold shell-inspired costume jewelry are presented throughout the space alongside the latest footwear collections, creating a playful yet elevated atmosphere rooted in vacation dressing.
Toward the rear, a private ready-to-wear salon showcases selections from the season including printed twill co-ords, vivid swimwear, sporty separates, and flowing maxi dresses curated specifically with destination living in mind. The layout encourages discovery at an unhurried pace, reinforcing the boutique’s residential sensibility.
Upstairs, the atmosphere shifts into a quieter, more intimate setting. Designed as a warm living space, the upper level invites guests to pause while exploring curated looks from the Spring/Summer 2026 collection displayed throughout the salon-like environment. Fitting rooms on both floors further enhance the sense of privacy and comfort, creating an experience that feels personal and appointment-driven.
The top floor also features a dedicated CHANEL Watches & Fine Jewelry space, where the House’s latest creations are presented with a heightened sense of intimacy and craftsmanship. Fine jewelry collections reflect some of Gabrielle Chanel’s most iconic codes, from the quilted geometry of Coco Crush to the symbolism of N°5 and the timeless Camélia motif. In watches, signature collections including the J12 and Première highlight CHANEL’s design-led approach to watchmaking, balancing technical precision with the House’s enduring elegance.
With its East Hampton boutique, CHANEL continues to evolve luxury retail through immersive storytelling and residential-inspired design, creating a destination that captures the spirit of summer through the lens of Parisian sophistication.
Photos by Chanel
