SKIMS has officially arrived in Chicago with the opening of a new flagship store in the city’s Gold Coast, marking a major expansion for the brand known for redefining modern shapewear and everyday essentials. Situated at the intersection of Rush and Oak Streets — one of Chicago’s most coveted shopping corners — the two-level space brings the label’s signature aesthetic and full product range to the heart of the city’s fashion scene.
The new location showcases SKIMS’ complete lineup, including loungewear, shapewear, intimates, and everyday basics for both women and men. Shoppers can explore fan-favorite collections such as Fits Everybody, Cotton, Seamless Sculpt, and Ultimate Bras, alongside seasonal drops and newly released styles. From sculpting bodysuits to ultra-soft wardrobe staples, the flagship reflects the brand’s mission to merge comfort with function in a way that feels effortless and wearable.
Housed inside a former 1960s bank building, the boutique pairs Chicago’s architectural history with SKIMS’ clean, minimalist design language. The interior was conceived by acclaimed designer and architect Rafael de Cárdenas, whose portfolio includes notable retail destinations around the world. His vision for the space centers on understated luxury — blending modern lines, warm textures, and a refined sense of openness that mirrors the brand’s focus on accessibility and inclusivity.
The flagship’s design underscores the principles at the core of SKIMS: creating high-quality, functional wardrobe essentials that celebrate every body type and skin tone. Throughout the store, immersive design elements and thoughtful displays allow visitors to experience the brand in a more tactile, personal way, transforming a typical shopping trip into something more experiential.
For SKIMS founder Kim Kardashian, the Chicago debut holds special significance. The city’s vibrant style culture and strong sense of community made it a natural choice for the brand’s latest retail milestone. The new flagship not only introduces SKIMS’ complete assortment to local shoppers but also pays subtle homage to Chicago’s architectural legacy while staying true to the label’s modern, body-focused aesthetic.
With its balance of sleek design, inclusivity, and everyday luxury, the new Gold Coast flagship signals SKIMS’ continued evolution from viral sensation to global fashion force — offering Chicago a space where comfort and style exist seamlessly under one roof.