In the ever-evolving landscape of retail, window displays have assumed a renewed and pivotal role in capturing the essence of brands and engaging consumers in 2025. Far beyond mere showcases of products, these curated visual narratives serve as immersive portals, conveying the ethos and story behind a brand to passersby. In an era dominated by online shopping, where digital interfaces often replace tangible experiences, window displays have become indispensable in fostering a sense of connection between consumers and physical storefronts. With a focus on creativity and innovation, retailers now leverage technology, interactive elements, and sustainable design to craft captivating displays that not only enthrall but also convey a brand’s commitment to evolving trends and values.
Each year WindowsWear takes a moment to celebrate the best projects from the world’s top brands. We focus on creativity, design, technical innovation, and consider the impact of every project within each category. With so many wonderful projects, WindowsWear is proud to announce this year’s nominees which include Aritzia, Giorgio Armani at Saks, Harrods, Hermès, Joseph, Louis Vuitton, Prada, R.M. Williams, and Zegna.
You can vote now to chose your favorite project. Winners will be announced at the WindowsWear Awards on February 3, 2026!
