Glossier is brewing something bold in Houston — and it’s not just skincare. The beauty brand’s latest pop-up activation, produced by Arsenal New York, rolls out in signature Glossier style: sleek, pink, and irresistibly photogenic. Dubbed the “Glossier Espresso BDC,” the installation celebrates the launch of the brand’s buzzed-about Espresso shade — and it’s fully loaded, literally and figuratively.
The centerpiece? A glossy, retro-inspired photo booth on wheels, painted in Glossier’s iconic millennial pink and topped with an oversized espresso cup for good measure. The bold rooftop sculpture playfully advertises the new Espresso line, drawing eyes (and camera phones) from blocks away. The installation reads like a love letter to both caffeine culture and beauty obsession — one shot of espresso and one swipe of Balm Dotcom at a time.
Inside, visitors can snap selfies in the photo booth, test out the Espresso BDC shade, and walk away with branded keepsakes. Outside, the pink booth is an instant photo op, decked out in coffee-inspired decals, metallic accents, and nods to Glossier’s minimalist-meets-playful aesthetic.
As Glossier continues to expand its in-person experiences, the Espresso BDC Photo Booth proves the brand knows how to turn a product launch into a full-blown event — one that’s equal parts caffeinated and cool. Catch her while she’s hot.
Photos by Arsenal New York
