Ralph Lauren’s latest retail installation, crafted in collaboration with creative production house Arsenal New York, is a breath of fresh air—literally and visually. Infused with a crisp white palette and beachside charm, the space invites visitors into a coastal escape inspired by the leisure and refinement of summer afternoons on the green.
The installation unfolds like a cinematic still: crisp white walls, elegant millwork, and breezy textiles evoke the architecture of a Hamptons clubhouse. A sweeping photographic backdrop of a green landscape—complete with rolling hills and expansive skies—anchors the experience. Whether reminiscent of a manicured golf course or a serene country park, the scene transports viewers to an idealized outdoor escape, where Ralph Lauren’s lifestyle vision comes alive.
More than just a visual feast, the installation smartly reflects the brand’s heritage of blending sport and sophistication. The choice of an open, sunlit concept—paired with natural textures and tonal accents—feels both aspirational and grounded, a nod to Ralph Lauren’s enduring ability to make luxury feel effortless.
Produced by Arsenal New York, the installation exemplifies the studio’s reputation for creating high-impact, immersive environments that elevate brand storytelling. With precise fabrication and a strong eye for visual continuity, Arsenal brings Ralph Lauren’s world to life in a way that feels both cinematic and tactile.
Whether you’re passing by or stepping in, the space calls to mind a summer story—one told in whites, greens, and that singular Ralph Lauren feeling of classic Americana elegance.
Photos by Arsenal New York
