This Mother’s Day, Dashing Group proudly partnered with PUIG Sydney to deliver a striking retail moment for Rabanne at Westfield Parramatta. The collaboration focused on adapting global brand guidelines to create a uniquely elegant pop-up experience tailored for the Australian market.
The immersive activation featured gold-accented counters, bold visuals, and delicate floral arrangements—all thoughtfully curated to evoke the sophistication and spirit of Rabanne. The design married visual impact with emotional resonance, celebrating the joy of gifting while reinforcing Rabanne’s luxurious identity.
From creative adaptation to full execution, Dashing handled every detail with precision. The result was an elevated shopping environment that not only captured attention but also enhanced the customer journey—creating a standout destination for Mother’s Day gifting.
This project exemplifies Dashing’s strength in translating global creative into compelling, locally resonant experiences. As always, our mission is to make brands shine—and this collaboration with PUIG and Rabanne did just that.
