WindowsWear kicked off its 2025 Mentorship Program in partnership with Kate Spade, by inviting students to share their Finalists designed a strategy that included at least 10 ideas to fuel retail growth and stay top of mind for Gen Z. Their goal for this project was to create an emotional connection with the Kate Spade consumers, and to create a world where they can express themselves. Winners designed a strategy that maintains the unique personality of the brand while they evolve away from novelty and storytelling and focus on building a stronger base of core handbags, acquiring new and younger consumers, and elevating the brand. For this project they thought beyond the windows and in store experience.
Kate Spade selected 3 winners who had the opportunity to present their project to the Tapestry Global Visual Experience team, Talent Acquisition team, and WindowsWear team, who selected a 1st place winner, 2nd place winner, and 3rd place winner that will win paid internships for the summer 2025 and other prizes from the brand.
Meet The Winners
1st place
Emma Wilson, College for Creative Studies
2nd place
Nadya Al-Hakimi, Wayne State University
3rd place
Sophia Rand, New York University
All the finalists that were not selected as 1st, 2nd, and 3rd place winners will receive a Kate Spade gift valued at $50 and a letter congratulating them on their submission signed by Sponsor’s VP, Global Visual Experience, and/or other leaders.
