58 million. Since its launch in February 2019, 58 million coffee cups have been recycled into our new Burberry packaging. Each box and bag is fully recyclable, FSC certified and contains at least 40% recycled coffee cups.
By signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, Burberry pledged to eliminate unnecessary and problematic plastic. Innovations like these are helping to achieve their goal.
Discover Burberry’s packaging commitments and progress: http://www.brby.co/923