University of Nebraska-Lincoln August 2013 Trend Report

Student Assignments


Author: Meghan Scanlon
Professor: Shubhapriya Bennur
sbennur2@unl.edu

A student at University of Nebraska-Lincoln, Meghan Scanlon, prepared a report using WindowsWear PRO content to analyze display and style trends for August 2013. This was an assignment for Assistant Professor Shubha Bennur's Trend Analysis Class.




Here are the key takeaways. Download the report for full details:


Mannequin Trends.
• There are 165 stores accounted for in this category.
• The top three mannequin styles used in window displays for August were headless mannequins, stylized mannequins, and representational displays.
• There were no ethnic mannequins used within the width of the data on WindowsWear PRO.

Color Style Trends:
• There are 165 stores accounted for in this category.
• The most used colors for August window displays were brown, black, and white.
• The other colors (pink/purple, green, red, orange, and blue) were used throughout -- more for accenting plain pieces.

Window Inspiration / Design Trends:
• There are 165 stores accounted for in this category.
• The top five sources of inspiration for August display windows were: Patterns, Stripes, Shapes, Animals, and Letters/Numbers.
• The other sources of inspiration were specifically used at only one store.
• Other sources include: wood, balloons, lights, and buildings.




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