For 3 weeks, La Rinascente transformed their stores into shoppable forests and invite customers to nurture their green style. The installations within the department store floors, named The Green Life, aims to reconnect busy shoppers with their green side. La Rinascente created The Green Life to fill the need for green living of the citizens, nowadays increasingly sensitive to environmental issues. Throughout each floor, there are numerous themed installations featuring amazing plants, flowers, and trees.
In particular, architect Lorenzo Guzzini, transformed the Rome store with his installation You are Nature. Guzzini gave life to an outdoor greenhouse with flowers and plants of every kind.
Photo by La Rinascente
To also celebrate The Green Life, floral set designs were created by Dolce & Gabbana for the Milan and Rome window displays. Thousands of artificial flowers were installed and made from beautiful and exquisite refined materials that they seem like the real thing, stand out on a tapestry in bloom boasting sophisticated colors.
Photo by La Rinascente
Photo by La Rinascente
Photo by La Rinascente
Photo by La Rinascente
Photo by La Rinascente
Photo by La Rinascente
In New York, Dolce & Gabbana showcased beautiful flowers with a Mediterranean atmosphere in the window displays.
Dolce & Gabbana, New York, March 2018
Also, take a look at the making of the window displays in New Yorks 5th Avenue boutique, a true reflection of Mediterranean brilliance.