VORWERK – Event/Experience
From 17 to 25 October 2026, Piazza Alvar Aalto, in the heart of Milan’s Portanuova district, hosted “Il Forno di Bimby®”, a pop-up store dedicated to the art of homemade bread-making, designed to bring the public closer to the pleasure of baking bread at home. Built around the concept Bread brings us home, the space was conceived as an immersive, multisensory environment where the aroma of freshly baked bread, tastings and free masterclasses transformed bread-making into a hands-on experience. Through practical workshops and moments of sharing, visitors could explore techniques and tips for making bread more easily, rediscovering the value of a tradition deeply rooted in Italian culture. Pardgroup acted as General Contractor, overseeing the concept and project development, from shaping the experience to bringing it to life. PardForce also managed engagement and activation activities, helping connect with visitors and enhance their on-site brand experience. A project bringing together space, content and hands-on participation, turning an everyday ritual into an opportunity for discovery and meaningful connections between Bimby® and its audience.