7 For All Mankind – Interior
7 For All Mankind - Soho Flagship Store Architecture, General Contracting, Technical Development, Production and Installation Denim ages. So does copper. For the reopening of 7 For All Mankind’s Soho flagship, @perronstudios reimagined the store as a gallery-like environment, placing product, craft and materiality at the centre.
Copper, aluminium, leather and wood shape the new space, with sculptural modular displays replacing the traditional denim wall. The copper surfaces were carefully tested and sampled to achieve the right finish, knowing that their character will continue to evolve and develop a natural patina over time, much like denim itself. A flagship designed to change with the product, the material and the years.