Brown Thomas – Event/Experience
For Brown Thomas’ Autumn Winter 2026 launch, Pardgroup Ireland took on the complete production of an exclusive fashion experience at the iconic Grafton Street flagship in Dublin. A significant project for Pardgroup Ireland, and the first time Brown Thomas brought this event to its own store, the experience brought together our full range of capabilities under one integrated approach: from design and production to logistics, installation, catering and event management, with every element coordinated by a single team. Pardgroup received the brief just four weeks before the event. In less than 10 hours, our team transformed a fully trading shop floor into a sophisticated fashion setting, with a striking catwalk designed to create the atmosphere of an international fashion event, complete with red carpet and VIP arrival area. The space then evolved into an exclusive after-show party featuring catering, DJ, AV, lighting and sound. The challenge continued beyond the event itself. Following the evening’s celebrations, the entire set-up was dismantled overnight, returning the store to its original trading condition in time for the 9:30 AM opening the following morning. From the first creative concept to the final overnight derig, Pardgroup Ireland managed every detail to deliver a seamless, high-impact fashion experience for Brown Thomas.