Calvin Klein – Interior
Excited to share the opening of our new Calvin Klein outlet concept at Sawgrass Mills (FL)
Designed around two of our most iconic categories—denim and underwear—the store brings together a minimalist architectural language with rich, tactile storytelling. Natural rift-cut wood fixtures, blue and sisal rugs made from recycled materials, and strong linear LED lighting create warmth and definition while keeping the product at the center of the experience.
Our current campaigns featuring Teyana Taylor, Jung Kook, Tate McRae and Sadie Sink create a powerful visual journey from the storefront through to the back of the store, giving the brand a consistent and highly visible presence throughout the space.
In underwear, we introduced a completely new visual merchandising approach built around how customers shop. Solution-led signage, intuitive navigation and custom body forms help customers identify the right product by fit, function and wearing occasion.
The result is an outlet experience that feels elevated, contemporary and unmistakably Calvin Klein—while remaining commercial, intuitive and easy to shop. Underwear displays by Visual Citi.
Specialists & Collaborators