Netflix – Event/Experience
As Netflix Is a Joke Fest 2026 expanded across Los Angeles, the festival needed more than a recognizable visual identity. With more than 45 venues hosting hundreds of performances, Netflix sought to create a connected experience that would engage audiences wherever they encountered the festival. Netflix partnered with Imagine’s LA-based Midnight Oil team to transform venues, activate attendee touchpoints, and deliver an immersive festival environment that united audiences across the city. Key executions included: - 28 custom photo-op installations and 7 step-and-repeat displays designed to create memorable attendee and talent moments
- 17 branded monolith displays and 10,000 mini-monolith giveaway items distributed throughout the festival footprint
- Environmental branding elements, including window takeovers, wall vinyls, and mirror clings
- Venue touchpoints such as table and bar toppers, signage, credentials, and attendee-facing wayfinding Through strategic planning, creative, fabrication, production, and on-site execution, Midnight Oil helped transform festival venues into engaging environments that encouraged attendees to interact with the Netflix Is a Joke brand throughout their festival journey.