Target Beauty Studio – Interior
Precision fabrication. Illuminated SEG graphics. Nationwide rollout. Duggal Visual Solutions partnered with Target to bring a new beauty department to life in just 8 weeks. 600 stores. 4,200 custom display arches. 600 SEG lit graphics. One beauty space, rolled out coast to coast. Every arch was engineered to draw the eye, lighting the structure itself so it functions as both architecture and signage, guiding shoppers. That repeatability is the real feat: a single fixture, produced at scale, installed to spec across 600 doors so the experience feels identical no matter which store a customer walks into. The result turns a routine retail buildout into a fully lit, fully consistent brand moment, proof that Duggal’s print, fabrication, and installation teams can execute one system at national scale without losing precision at any single location.