Louis Vuitton – 橱窗展示
Milan Windows 09 | Monogram’s Journey
Passing Louis Vuitton on Via Montenapoleone, a line fills the window:
130 Years of Monogram.
Figures in bright red uniforms move like porters from an old Grand Hotel.
One climbs a suspended ladder to receive a bag.
Another pushes a trunk forward.
A Speedy is lifted high on a tray.
Everything seems ready for a guest who has just arrived in Milan.
Behind them, an enlarged handwritten letter covers the wall.
A red wax seal sits at its centre, surrounded by the names of cities:
London. Paris. Tokyo.
Then the familiar pattern appears.
Flowers.
Stars.
The interlocking LV.
Created in 1896, the Monogram began on travelling trunks.
With trains and ships, it moved from Paris towards cities around the world.
Over more than a century, artists kept reworking the same canvas.
Stephen Sprouse left graffiti.
Takashi Murakami brought colour.
Yayoi Kusama covered it in dots.
Jeff Koons carried paintings onto bags.
Now, as the Monogram marks its 130th year, Speedy, Noé and Neverfull return to windows around the world.
Louis Vuitton never really stands still.
Trunks are lifted.
Bags set off.
The Monogram keeps moving from Paris to Milan, then onwards.
Safe travels. See you next time.
Monogram’s Journey.