Omega – Event/Experience
Olympic Games Countdown
Creative Concept & Art Design: lilli bertoni & simone sanfratello
An ambitious project for the Milan Cortina 2026 Winter Olympics, combining intuition and method.
A synthesis of vision and design rigor that transforms the games logo into a large semantic sculpture.
In Milan, the duo oversaw the design and construction of an iconic installation: the sculpture is here inserted inside a large glass display case, a technological casing positioned in Piazza del Duomo where it snows all year round and which, for the Swiss watchmaking brand Omega, marks the time remaining until the opening of the Olympic and Paralympic games.
A work that goes beyond the boundary between art and architecture, redefining the urban experience with a scenographic and immersive intervention.
Client:OMEGA SA | Swatch Group