Nike – Window Display
Nike Pegasus x Sports Direct
Technical Development, Production and Installation B_RD
Saddle up! Same workhorse. New wings. The new Pegasus 42, Built for those who aren’t afraid of the road kicking back.
Experience the power of full-length, curved Air Zoom in Pegasus 42. Full Horsepower.
B_RD were honoured to execute the Nike Brand takeover of SD Oxford Street, we designed, produced and installed several activations sites across their London Flagship. With hand-carved scenic set-builds, steel clad plinths, bespoke light boxes and custom mannequins.
Now live at Sportsdirect.com
Oxford St Flagship / London UK
Window display / Interior / Brand Takeover / Retail Activation / Creative Collaboration