As one of the planet’s leading luxury markets in terms of size and sophistication, Japan is a soft spot for many a brand operating in this discerning segment. As such, it’s worthwhile to go the extra yard, and Cartier is currently doing so by way of a new pop-up store in downtown Osaka. Called Pasha de Cartier, the Paris-based jeweller has dedicated an ephemeral retail space to its iconic Pashawatch on the ground floor of the Cartier boutique on bustling Midosuji dori, and sees a boldly modified all-white façade and matching signage. The pop-up comes with a string of immersive extras, such as the premiere of a special movie of the song Hiruno Hoshi by rock singer illion a.k.a Yojiro Noda who created it especially for this pop-up event (until Apr 9), and a special movie of the song Fireworks and Flying Sparks by millennium parade and produced by Daiki Tsuneta (Apr 10-27). The light common to the spirit of the lighthouse-like Pasha watch is creatively applied throughout the premises, creating an alluring coherence. Additionally, the Pasha de Cartier pop-up exhibits 18 rare archive pieces, allowing visitors to explore the roots of the iconic watch which was first introduced in 1980, and a special display with Pasha fragrances can be found (the pop-up is open through Apr 27). Mind you, access to the Pasha de Cartier pop-up can only obtained after becoming friends with the Cartieraccount on LINE, a Japanese lifestyle news and messenger app.
Pasha de Cartier
3-12-21 Minami Senba (Shinsaibashi)
Osaka 542-0081
Telephone: +81 6 62451900
Daily 12-8
