For Paula’s Choice at SEPHORiA 2026, Duggal Visual Solutions helped bring the immersive “BHA Café” experience to life through large-format printing, fabrication, dimensional branding, illuminated signage, environmental graphics, and experiential buil...For Paula’s Choice at SEPHORiA 2026, Duggal Visual Solutions helped bring the immersive “BHA Café” experience to life through large-format printing, fabrication, dimensional branding, illuminated signage, environmental graphics, and experiential build execution. Centered around Paula’s Choice’s “Skincare That Keeps Its Promises” messaging, the activation translated the brand’s trusted skincare authority into a highly visual, social-first environment.
The compact 10x10 footprint was transformed into an interactive beauty destination featuring oversized product storytelling, reflective circular discovery elements, layered branded graphics, and clean architectural detailing inspired by modern café culture. Designed to encourage product trial and organic content creation, the experience invited attendees to explore different BHA exfoliating solutions through an engaging “choose your BHA strength” journey paired with complimentary coffee and skincare sampling.
A bright, elevated palette combined with bold beauty imagery and immersive environmental design helped reinforce Paula’s Choice’s reputation as one of the most recommended skincare brands in beauty. The activation balanced education, interaction, and visual storytelling while creating a strong experiential retail moment within one of the industry’s most influential beauty events.
The booth was recognized at SEPHORiA with three honors: Best Use of Footprint Award, Sweetest Escape Award, and Teamwork Award, celebrating the creativity, collaboration, and impactful execution behind the experience.
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