Dior is about to open a new store on the world’s most beautiful boulevard, the Champs-Elysées in Paris. The store will be a temporary venue, staying open for the duration of the renovation work for Dior’s long-established Parisian flagship on Avenue Montaigne. The latter’s upgrade is an extensive project, and may last nearly two years.
Dior’s iconic store at 30 avenue Montaigne will close down in a few days for renovation and enlargement work. During the renovation, the prestigious French label’s customers will have access to new, 890 m2 retail premises on the Champs-Elysées.
Dior’s new temporary showcase will open on July 15 and is located at 127 avenue des Champs-Elysées, next door to the Publicis Drugstore, opposite the Cartier boutique. The store’s front features a trompe-l’œil replica of the façade of the avenue Montaigne branch.
According to French daily paper Le Monde, the latter’s renovation work is expected to last until 2021, allowing the historic store’s retail area to triple in size to 3,000 m2, with additional space for a restaurant and a museum.
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