NARS presented its latest trade show and showroom environment in Las Vegas in August 2026, with the installation produced by Arsenal New York.
The project was created for Sephora’s SMC event, where NARS joined a range of beauty brands presenting their latest products and brand experiences. Arsenal New York specializes in fixtures, props, décor, and visual merchandising, and has worked with NARS on multiple trade show environments.
The Las Vegas installation focuses on NARS’ distinctive visual identity, combining product presentation with a dedicated branded environment. The space is designed to function as both a showroom and an engaging experience for event visitors, giving the brand a strong physical presence within the trade show setting.
The project continues Arsenal New York’s work across the beauty and retail sectors, following previous NARS environments created for Sephora and Ulta Beauty events.
NARS — Beauty, Perfume & Skincare Trade Show/Showroom
Location: Las Vegas, Nevada
Date: August 2026
Agency / Visual Production: Arsenal New York
View the project on WindowsWear
