Chloé has launched its Chloé à la Plage retail concept across more than 18 locations in Europe, the UK and the United States, supported by a custom display programme produced by Acierta.
Acierta was responsible for the technical development, production and installation of the project, delivering 29 display plinths and nine display tables inspired by the form of natural seashells.
The production process combined digital fabrication and hand finishing. Shell forms were first developed using 3D modelling before being CNC-milled in foam. Each piece was then finished with hand-applied textured coatings to recreate the irregular surfaces and appearance of real shells.
The fixtures are used to display Chloé’s seasonal collections and accessories as part of the Chloé à la Plage retail concept. The programme was manufactured and installed across multiple boutiques and department stores in a coordinated international rollout spanning Europe, the UK and the US.
