KENDU – Immersive Visual Innovation in Contemporary Retail

San Sebastián / Düsseldorf, 24 February 2026. At Kendu, retail is not observed; it is experienced. Returning to EuroShop, KENDU unveils a disruptive concept where creativity, technology and sustainability converge in a new spatial narrative. Its new stand becomes an immersive journey, inviting visitors to explore the evolution of retail through a forward-thinking, design-driven perspective that challenges convention and sparks new possibilities.

A JOURNEY THROUGH FOUR UNIVERSES

This year’s concept invites visitors to explore four distinct environments, each offering a unique vision of retail. From cutting-edge, tech-driven experiences to minimalist, human-centered, and sustainable spaces, every area embodies the brand’s values through tangible, innovative solutions. Designed to respond to the evolving needs of brands and the challenges of today’s point of sale, these universes transform ideas into experiences.

FUTURE STORE – Applied Innovation and Connected Retail

This space demonstrates how advanced visual architecture and connected technologies can enhance product presentation and retail performance in practical ways, ready to be implemented in stores today.

ELEVATED STORE – Versatility, Practicality, and Scalability

Modular solutions designed for flexibility, allowing layouts to be adapted directly in-store and scaled consistently across networks of any size.

KIND STORE – Human and Experiential Retail

Spaces crafted for people, where thoughtful use of materials, lighting, and design creates comfortable, intimate, and engaging experiences.

SUSTAINABLE STORE – Responsible Design and Applied Circularity

Solutions built to last, be reused, and adapted, minimizing environmental impact and optimizing resources over time.

REDOIT – Circularity Programme

REDOIT connects design, logistics, and transformation in a continuous loop: integrating sustainable materials from the source, managing collection and traceability after campaigns, and transforming them into new reusable materials.

With this participation, KENDU strengthens its position as a strategic international partner, capable of designing, producing, and scaling visual communication projects that blend creativity, functionality, and forward-looking vision. This presence underscores the brand’s commitment to anticipating industry trends and delivering tangible value to the global retail sector.