Aspen’s fashion scene has a stylish new destination as Chanel returns to the Roaring Fork Valley with a beautifully designed boutique in the heart of town. Located on East Hyman Avenue, the new space introduces a refined blend of Parisian sophistication and alpine warmth, offering a luxurious retail experience tailored to mountain life.
Spanning more than 2,600 square feet across two levels, the boutique reestablishes the House’s presence in Aspen following the closure of its previous location in 2022. Inside, visitors discover a carefully curated selection of ready-to-wear, accessories, leather goods, and footwear, alongside an assortment of Watches and Fine Jewelry — all presented within an environment that feels both intimate and impeccably polished.
The design draws inspiration from its high-altitude surroundings, combining chalet comfort with the elegance for which CHANEL is known. Soft, neutral tones echo the quiet beauty of freshly fallen snow, while textured plaster walls and pale stone finishes create a serene backdrop. Plush carpeting adds warmth underfoot, complemented by dark wood fixtures, clean white shelving, and subtle black-metal accents that lend a modern edge. At the center of the space, a champagne-toned metallic fireplace acts as a striking focal point, reinforcing the boutique’s balance of coziness and sophistication.
Guests are welcomed through an entry showcasing leather goods and accessories before moving into a relaxed lounge-like area where ready-to-wear pieces take center stage. A dedicated shoe salon completes the experience, allowing shoppers to explore the full lifestyle offering in a setting that feels more like an alpine retreat than a traditional store.
The boutique also highlights the Coco Neige 2025/26 collection, a seasonal lineup designed with snowy escapes in mind. Featuring coordinated knitwear, statement outerwear, and versatile layering essentials, the collection blends performance and elegance, capturing the effortless glamour of dressing for both the slopes and après-ski moments.
With this latest opening, CHANEL once again anchors itself within Aspen’s winter style culture, offering a space where French luxury and Rocky Mountain charm meet — proving that high-altitude dressing can be just as refined as it is functional.