Macy’s Wins Best Interactive Experience at the WindowsWear Awards 2026

In the dynamic landscape of 2025, the significance of interactive experiences has become more pronounced than ever before. As society continues to evolve in the digital age, the demand for immersive and engaging interactions has reshaped how we consume and interact. From virtual reality simulations that transport users to alternate realities, to interactive installations and pop-ups, the allure of actively participating in experiences is transforming the way we perceive and engage with content.

See all the winners from all the categories for this year’s WindowsWear Awards and see all the nominees for this category below which include AMI Paris, Aritzia, Canada Goose, Christian Louboutin, Glossier, Hermès, Macy’s, Nike, and Sephora.

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