CASA LOEWE Madrid welcomes the holiday season with a whimsical new window installation, transforming its storefront into a vibrant celebration of color, craft, and character. This year’s festive design draws inspiration from the ceramic works of British artist Louis Wain, whose imaginative portrayals of cats and expressive, hand-painted motifs have long captured the charm of the fantastical. His influence extends throughout LOEWE’s Holiday collection—from ready-to-wear to bags and accessories—and now animates the brand’s global windows in a joyful, theatrical display.
In Madrid, the installation comes to life through a dynamic palette of deep greens and rich reds, echoing the traditional hues of the season while embracing Wain’s signature playfulness. Sculptural, cat-like figures—direct nods to Wain’s ceramics—peek through the scenes, appearing perched, posed, or curiously observing passersby. Their glossy, handcrafted finishes evoke the tactility of studio-made pieces, reinforcing LOEWE’s ongoing dialogue between fine craft and contemporary luxury.
The windows blend LOEWE’s meticulous artistry with the spirited world Wain created, offering a narrative that is both festive and imaginative. Layered textures, sculptural forms, and saturated color fields create depth, drawing the eye inward and inviting viewers to step closer into a holiday universe shaped by craft and whimsy.
Part of a global rollout, CASA LOEWE Madrid is one of several locations showcasing this seasonal story, each window acting as a chapter in a broader celebration of Louis Wain’s artistic legacy. Through this installation, LOEWE continues to champion the power of artistry, transforming retail spaces into immersive cultural moments while elevating the holiday shopping experience with creativity, nostalgia, and delight.
