Welcome to RIMOWA’s new home in New York City. The iconic German maison has officially opened the doors to its stunning new flagship on Madison Avenue, unveiling a space that’s as refined and innovative as the brand’s legendary luggage.
Designed to echo the brand’s commitment to form and function, the store’s exterior features a striking black porcelain tile façade, complete with suitcase-inspired grooves that nod to RIMOWA’s signature aluminum shells. The result is a sleek, sculptural presence that draws visitors into an immersive brand experience grounded in craftsmanship and cutting-edge design.
Inside, the store celebrates RIMOWA’s heritage of travel and technical precision while embracing the energy of its new home. To mark the occasion, the brand has debuted a New York-exclusive Original Monogram suitcase, featuring an oversized, vibrant yellow Monogram — a bold tribute to the city’s iconic yellow cabs. The limited-edition piece merges classic RIMOWA design with unmistakable NYC flair, making it a must-have for collectors and jet-setters alike.
Located in the heart of Manhattan’s luxury corridor, the Madison Avenue flagship is more than just a retail space — it’s a destination for travelers and tastemakers, embodying RIMOWA’s legacy of innovation with a distinctly New York twist.
