In a bold fusion of glamour and optical illusion, NARS debuted the “Infinity Mirror” — a striking visual installation produced by Arsenal New York that redefines the intersection of beauty and design. With neon lights shaped like iconic NARS beauty products and a sleek, two-way mirror structure, the piece offers an endless loop of color, reflection, and brand storytelling.
Titled “NARS. Infinity. The mirror that keeps on giving,” the installation features:
- Three custom-colored neon sculptures in the form of signature NARS products — each one glowing with its own vibrant energy.
- A two-way mirror that creates an infinite reflection effect, giving the illusion of boundless beauty.
- An illuminated shroud that encases the structure, enhancing its futuristic glow and amplifying the drama of the display.
The piece is more than a mirror — it’s a statement. Arsenal New York brought the concept to life with precise fabrication and expert lighting design, creating an experience that’s equal parts art, innovation, and Instagram gold.
Whether viewed up close or from across the room, the “Infinity Mirror” pulls you in — just like a great beauty look should.
