After more than 14 years shaping the visual world of Coach, Giovanni Zaccariello has announced an exciting new chapter in his journey with the brand. In a recent update shared on LinkedIn, Zaccariello revealed his expanded role as SVP of Global Visual Experience & Store Design at Coach.
Having long served as the driving force behind the brand’s immersive retail storytelling, Zaccariello’s new title reflects an evolution in both scope and vision. This elevated position signals a deeper integration of physical design with Coach’s experiential strategies, uniting the brand’s aesthetic, spatial, and sensory elements under one creative direction.
“14+ years into my fav brand – I’m happy to share that I’m starting a new expanded position… So excited for what’s ahead,” he wrote, highlighting his continued passion for the house and enthusiasm for what lies ahead.
With experience that spans global rollouts, flagship innovations, and high-impact installations, Zaccariello’s influence has been instrumental in positioning Coach as a leader in retail experience. His expanded role marks an exciting step forward as the brand continues to push the boundaries of store design and customer engagement worldwide.